About Here & After
Simplify today’s journey to a sustainable tomorrow.
Our Story
Here & After is an Australian-owned and operated eco-friendly brand specialising in reusable cloth wipes and sustainable baby care products. Founded by Melanie Carr, a qualified naturopath and Food Systems Scientist , the brand combines health expertise with environmental consciousness to deliver products that are better for babies and the planet.
The Consumer Pain Points
Beyond the environmental impact, disposable wipes create real problems for families:
• Chemical Exposure: Parabens, sulphates, fragrances, and preservatives irritating sensitive baby skin
• Ongoing Expense: $1,500+ spent on disposable wipes per child
• Greenwashing Confusion: "Biodegradable" claims that don't hold up to scrutiny
• Supply Chain Dependency: Pandemic shortages revealed vulnerability of single-use products
• Environmental Guilt: Parents want to do better but don't know how
Our Vision
By 2030, reusable cloth wipes will be the default choice for Australian families—as normal as using reusable shopping bags is today.
We envision a future where:
• Cloth wipes are included in every baby registry as a standard essential, not an alternative
• Hospitals and birthing centres recommend and provide reusable wipes systems to new parents
• Childcare centres have transitioned to cloth wipes as standard practice
• Parents feel pride, not guilt, when cleaning their babies
• Disposable wipes are seen the same way we now view plastic straws and bags—unnecessary relics of a wasteful era
• Australia leads the world in sustainable baby care, with 50%+ adoption rate of reusable wipes
Our Mission
By 2030, we will:
|
100K+ Families converted to reusables |
4+ Average star rating |
1B+ Disposable wipes saved from landfills |
$10M+ Saved for families worldwide |
Our Future
Looking ahead, we are committed to expanding our reach and impact. Our vision includes welcoming more members into our community and enhancing the resources we offer. We aspire to create lasting change by continuously adapting to the needs of our community. Because we understand that growth is a journey, we will remain dedicated to uplifting those around us. Together, we are building a brighter future.